마케팅 신한은행 마케팅전략(영문)

마케팅 신한은행 마케팅전략(영문)

[마케팅] 신한은행 마케팅전략(영문).ppt

목차 Introduction Strategies Marketing Comparison Conclusion 본문 STP (Segmenting) Private Banking Shin-Han PB General Financial Technology Securities Auction Taxation Business Personal Clients Personal internet banking TV banking Mobile Shin-Han Financial IC card CD/ATM SOHO Clients Financial Product Guide for establishment Consulting Guide for Commercial right Support for business corporate Clients Shin-Han PB General Financial Technology Securities Auction Taxation Business 본문내용 897 The first national Bank in Korea 1982 Establishment of the Shin-Han Bank 1998 M&A with the Dong-Hwa Bank 1999 M&A with the Kang-Won Bank 1999 M&A with the Chung-Buk Bank 2003 M&A with the Cho-Heung Bank 2005 The S&P credit rank BBB - A - M&A: Merger and Acquisition S&P: Standard and Poor’s credit evaluation Inc. 2007 M&A between the Shin-Han Card and the LG Card The History Introduction Vi