미디어 광고-PPL, 옥외 광고, 모바일 광고, TV 광고 (영문)

미디어 광고-PPL, 옥외 광고, 모바일 광고, TV 광고 (영문)

미디어 광고-PPL, 옥외 광고, 모바일 광고, TV 광고 (영문).pptx

목차 PPL Outdoor Advertisement Mobile Advertising TV Commercial 본문 PPL (Product Placement) It is a form of advertisement, where branded goods or services are placed in a context such as movies, or TV shows. 본문내용 or Advertisement Mobile Advertising TV Commercial 01. 02. 03. 04. Contents PPL (Product Placement) It is a form of advertisement, where branded goods or services are placed in a context such as movies, or TV shows. Good Case with Strong Point This can create a high level of awareness and a strong emotional connection to that product. Bad case with weak point Excessive brand’s exposure to c 참고문헌 Definition http://en.wikipedia.org/wiki/PPL http://terms.naver.com/ http://wikipedia.org/ Photos http://sports.hankooki.com/lpage/entv/201204/sp2012040511322196010.htm http://www.fnn.co.kr/content.asp?aid=9277e99b0b954a87b0857375b05e878b http://blog.naver.com/inplancom00?Redirect=Log&logNo=130141696694 http://blog.naver.com/xingfu4?Redirect=Log&logNo=50116723000 Advantages & Disadvantages http://blog.btzbrand.com/2011/03/top-three-advantages-of-brand-product.html http://www.google.co.kr/url?sa=t&rct=j&q=product%20placement%20disadvantages&source=web&cd=2&sqi=2&ved=0CDAQFjAB&url=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F33784716%2FProduct-Placement-on-Movies&ei=dsSPUIqWAqu6iAfv7YGABQ&usg=AFQjCNEQYN9YcGUXMGboxznRzpV0CA-r2g&cad=rjt http://blog.naver.com/gosu1225/140012379204 http://kot20004.blog.me/90031849938 http://news.mk.co.kr/newsRead.php?year=2012&no=704012 http://www.teleanu.com/outdoor-advertising-advantages-and-disadvantages/ http://commhere.net/140132079011