광고 방법 정리-TV, 온라인, 신문, 옥외 광고(영문)

광고 방법 정리-TV, 온라인, 신문, 옥외 광고(영문)

광고 방법 정리-TV, 온라인, 신문, 옥외 광고(영문).pptx

목차 Humor base TV advertisement -TV ad is -Example: Heineken Online advertisement -Online ad is -Example: Japp Chocolate Fear appeal base Paper advertisement -Paper ad is -Example: Marlboro Outdoor advertisement -Outdoor ad is -Example: 본문 TV advertisement TV ad is Advertisement which is aired in television media. most powerful advertisement method. TV ad’s strength & limitation -Show and Tell effect -Image and sound effect -Broad coverage Strength Limitation - high cost - Hard to Change 본문내용 n Online advertisement -Online ad is -Example: Japp Chocolate Paper advertisement -Paper ad is -Example: Marlboro Outdoor advertisement -Outdoor ad is -Example: Show and Tell effect Image and sound effect Broad coverage TV advertisement TV ad is 하나은행 TV ad- 유준상편 中 TV ad’s strength & limitation high cost Hard to Change Strength Limitation Advertisement which is aired in television media