맥심 `카누` 마케팅 전략

맥심 `카누` 마케팅 전략

맥심 `카누` 마케팅 전략.pptx

목차 1. Analysis -Companyanalysis - Consumer analysis - Market analysis - Product analysis - Competitor analysis 2. SWOT Analysis - Targeting -Objective -Creative Strategy 3. MEDIA Strategy - Media timing - Media weighting 4. Integrated Promotion - Public relationship - Sales promotion => Sampling Sweepstakes - Direct marketing => 유통망 고급화 5. Media mix and Budgeting 6. Evaluation strategy 본문 Companyanalysis 70년대 말, 동결건조 커피 설비 발주 ☞ “맥심”의 탄생 90년대, 2000년대 ☞’네슬레’ 한국진출 지속적인 품질개선 & 새로운 포지셔닝 전략 본문내용 ysis - Competitor analysis SWOT Analysis - Targeting - Objective - Creative Strategy 3. MEDIA Strategy - Media timing - Media weighting 4. Integrated Promotion - Public relationship - Sales promotion => Sampling Sweepstakes - Direct marketing => 유통망 고급화 5. Media mix and Budgeting 6. Evaluation strategy 01.Analysis Company analysis SWOT Analysis MEDIA Strategy Integrated Promotion Analysis 소비자